35% of U.S. companies have now used social media to acquire new business, according to a new Regus survey.
Interestingly, the U.S. is slightly behind the global average of 40%. This is partially due to the fact that social networks globally are primarily used for business and special interest groups. Whereas, in the U.S., Facebook and Twitter are mainstream entertainment and social vehicles, and may be thought of as nothing more than that.
The survey also found that smaller companies (38%) were more likely to use social networking than larger businesses (27%). Whether this shows that small businesses are more agile and willing to adapt, or that they are simply working harder to leverage new growth possibilities, is hard to tell.