Pay per click advertising is one of the Internet’s fastest growing marketing techniques in the industry today. In this extremely competitive industry, you will need a ppc management company that will be dedicated to helping you achieve success online. Windy City Strategies approach to Internet marketing is to commit an endless amount of time, research and analysis about your business and your products against your competitors to achieve a realistic approach that will being you qualified and relevant traffic.

Keywords Analysis

When we start your pay per click campaign we will research an extensive list of competitive keywords & negative keywords for your company, industry, product and service. We want to make sure that we understand who you are, who your competitors are and what you do or sell, so we can ultimately help you succeed online.

Ad Creation

After your keyword creation is complete, our next step is to create AdGroup specific ads targeted to your product or service. These text ads need to be appealing so they catch the searches attention and call them to action. We will create at least two ads and watch the performance of both to see which ad drives more customers to your site. With this data we are able to create more ads & change ads to increase your conversion rate.
Account Targeting
With your pay per click campaign we want to deliver the right product or service to the right customer at the right time. We are able to do this by targeting customers with location targeting, ad scheduling, bid and budget optimization, device targeting and more. Every company is different and that is why we make sure we are targeting your customers the right way.

Additions to Setup Free

Our pay per click account setups are not limited to the specific items listed above. Google, Yahoo and Bing offer a wide range of enhanced PPC options that your business can take advantage of. These items include, product listing ads, ad extensions including location, call and product, remarketing, YouTube advertising, and much more. If you are interested in the optional setups please contact an account representative.

Unlike many Internet marketing companies, our pay per click management services won’t leave you hanging once your initial campaign is launched. Windy City Strategies is dedicated to making your pay per click marketing campaign succeed through our unmatched customer service and strict attention to detail. We also give you all the rights to your PPC account. Everything we do is yours and we do not require any signed contracts with our PPC clients.

Our objective is to significantly increase your web traffic, page views and time spent on each page by directing qualified, interested buyers on a regional scope. Our ongoing management techniques will keep your PPC campaign at the forefront of PPC technologies that are always evolving.

Our Monthly Management Fees Include:
• Expanding keyword lists
• Rotating and testing ads
• Bid Adjustments
• Monitoring ad effectiveness
• Budget management
• Click fraud monitoring
• Improve quality score & click through rates
• Dedicated Google, Yahoo & MSN reps
• Analytics Analysis
• Testing new marketing opportunities (YouTube, Display network, Retargeting)

Why do I need pay per click?

Pay Per Click is the Internets fastest growing marketing techniques in the industry today. With PPC you can directly target your customers who are interested in your product or service. With an eye catching ad, your customers will click on you, hence the name Pay Per Click, and they will be directed to your website. Pay Per Click is the quickest and easiest way to direct qualified and relevant traffic to your website.

How does pay per click work?

Pay Per Click works by compiling a list of keywords that will be geared towards customers who search on Google, Yahoo and Bing. When a customer searches for a product, service, or keyword that is relevant to your industry, your ad will appear. You will pay every time your ad is clicked by a consumer. The amount you pay is determined by the current “bid” which is determined by you and that amount you are willing to spend. The goal of PPC is to bring relevant traffic to your website quickly. With PPC we can see results in as little as 5 days and can report back to our clients about how their account is performing and how we can improve.

How much does pay per click cost?

Pay Per Click costs as much or as little as you are willing to spend. The more you are willing to spend the higher you will show up in the search results and the more clicks you will receive. There are many factors that determine how much PPC could cost you and that is why your account representatives will sit down with you and help you determine the best budget to get you the most results.

Where can I see my ad?

Your ad, otherwise known as a sponsored link, will show up in the search results in one of two places. Determined by budget and the current keyword “bid” your ad will show up either on the top of the page or along the right side.

What Search Engine Will My Ad Appear In?

Windy City Strategies works with Google, Yahoo & Bing. Since Google is the largest search engine provider, we put all of our clients on Google first. From there we branch out our PPC programs to Yahoo & Bing as well as other non-search based providers such as Facebook and others based on your industry.

How do you report pay per click data to clients?

Windy City Strategies provides monthly PPC reports to every client. We can however run reports at any time during the month that you would like performance based information to help manage your account adequately. Monthly reports include clicks, impressions, cost-per-click, conversions, cost-per-conversion and more.

I currently have a pay per click campaign. How can you help me?

Many of our clients that come to Windy City Strategies have PPC campaigns that are currently working, but what they don’t know are the details and intricate data we can provide clients to improve their campaigns and save money. We will work to redefine & expand keyword lists, provide match type variations, experiment with ad targeting & landing pages, adding negative keywords, adjusting bids and more.