The Internet is pretty much everything, from communication, learning, entertainment, even shopping for groceries. The fascinating aspect is more and more people come online, making it the ideal place to market your goods and services.
There are over 4.33 billion internet users worldwide, and the number keeps soaring high every second. It presents an incredible opportunity for businesses to harness and make more sales and money. However, knowing the types of internet marketing available will help you choose one that’s most suitable.
- Social Media Marketing
Social media marketing is the process of utilizing the incredible power of social media to amass attention and sales. Giant social media platforms like Facebook, Instagram, LinkedIn, and so many others have been used for this purpose.
However, this marketing channel can be grouped into two: organic (free) and paid. Through organic, businesses can deepen relationships with customers to stir their interest and keep them engaged, while paid medium entails running adverts in which money is involved.
- Search Engine Optimization
SEO is the process of optimizing a website and digital content to improve its ranking on a search engine. Today’s most popular search engine is Google, and businesses keep imploring tips that could help them rank higher on SERP.
Most of these techniques include both on-page and off-page SEO, and there is always an algorithm update that influences how a page ranking is determined. According to numerous marketing experts, there are over 200 ranking factors.
- Content Marketing
An Internet marketing strategy worth exploring is content marketing, which consists of creating, distributing, and promoting online materials to attract a targeted audience and convert them to paying customers.
There are countless content marketing formats. They can come in the form of blog posts, videos, infographics, industry reports, studies, eBooks, podcasts, emails, and webinars. This form of marketing works closely with other forms of marketing, like SEO and social media.
- Influencer Marketing
An influencer is someone who has relatively huge followers on their social media handles. Although there are many types of influencers, their goal is often the same, to help businesses reach a wider audience without a struggle.
Usually, businesses use these influencers for marketing their brands or products, mostly if they are not known yet in the marketplace. Micro-influencers who focus on a specific niche can bring in more results compared to big-name celebrities.
- Affiliate Marketing
Affiliate marketing is merely another form of internet marketing strategy that involves referrals. A business can set up an affiliate marketing program, where they pay commission to companies or individuals for the traffic or sales they generate. There are lots of affiliate marketing software one can use, and most can be free or paid.
Big names like Amazon, Dropbox, AliExpress have used affiliate marketing to increase their customer base and sales. It remains one of the types of internet marketing that promises a stunning outcome.
There are other types of internet marketing businesses can use to create brand awareness and consequently sell more products and services. It is often best to identify the best internet marketing that promises positive results for your business.
Contact Windy City Strategies today, for all your Internet marketing and web design and development needs.