As one of the oldest and most-experienced Internet marketing firms in the industry, Windy City Strategies has a strong foundation and expertise in Google marketing. We’ve seen Google grow from its initial success as the first search engine that valued one-way, incoming links — ranking websites in order of topical importance. When link farming became obsolete, thanks to new value placed on fresh content, our Google marketing experts were on the front lines. Today, Google offers many enticing tools that facilitate interactive play on the part of the user — basically, the definition of “Web 2.0.” The nice thing about these tools/toys is that we can purpose them in a way that promotes your business, your products or your services. That’s Google marketing for Web 2.0.

Windy City Strategies can use Google marketing techniques to sell your business in many different ways. The two most popular are AdWords PPC Management and local search marketing.

Google Marketing and Google Adwords Advertising

Of course Google’s main source of revenue is its pay per click ads that appear on the side and top of the organic search listings when your are searching for keywords or keyword phrases. Since Google searches hold well over 65% of the Internet search market share, pay per click Google marketing can be one of the most direct and effective ways to immediately generate customers — bringing them to your website or to your door.

Local Search

Local search tools allow you to take Google marketing to the next level. Selling locally on the Internet has become the fastest growing segment of online business thanks to advancements in Google marketing technology. Google has linked tools like Google Earth, Google Maps, Google Street View, Google Coupons and Google Reviews to create a complete, multi-fascinated local search tool that has become the go-to location for finding businesses in any given area. Windy City Strategies can use local Google marketing tools to increase your revenue with little or no overhead.

Call Windy City Strategies today to discuss how we can put Google Adwords advertising, local search and other Google marketing tools to work for your business.

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