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Local Service Ads vs Google Ads: Which Should You Choose?

For service-based businesses, online advertising is a critical way to attract new customers. But with multiple options available, it can be...

Why Tracking Conversions Is the Key to PPC Success

Running a PPC campaign without tracking conversions is like driving a car with a blindfold on—you might be moving, but you have no idea where you’re...

How Google Ads Can Help Small Businesses Compete With Bigger Brands

Competing with large corporations can feel overwhelming for small businesses. Big brands often have deep pockets, major brand recognition, and...

Google Ads vs. Social Media Ads: Which Is Better for Your Business?

For many businesses, especially those in competitive markets like Chicago and the surrounding suburbs, online advertising is essential for...

Local Services Google Ads: How to Get More Leads

For local businesses, reaching nearby customers at the right time is critical. Local Services Google Ads (LSAs) are designed specifically to help...

Understanding Google Ads Metrics: CTR, CPC, and Quality Score

Running Google Ads can be overwhelming if you don’t understand the key metrics that determine your campaign’s success. At Windy City Strategies, we...

Secrets to Increasing Click-Through Rates in Google Ads

In the world of Google Ads, your click-through rate (CTR) is one of the most important indicators of success. A higher CTR means your ads are...

What Is a Google Ads Quality Score (and Why Does It Matter)?

When it comes to running successful Google Ads campaigns, few metrics are as important—or as misunderstood—as Quality Score. Whether you’re managing...