Becoming revenue positive has always been tops on Twitter’s to-do list. In fact, this has been the problem for most Internet viral successes – figuring out how to monetize something that people value so much precisely because it’s free.
You may have recently noticed Twitter’s Promoted Tweets. This feature is still in beta and limited to a set of partners, including the online trading service, Zecco. These promoted tweets show up at the top of targeted user’s tweet streams and are specially highlighted. This could explain the average of 50% increase in engagement Zecco has announced they’ve achieved through Twitter’s Promoted Tweets.
But, the question is, once rolled out for all advertisers to utilize, will the ROI be worth it?