Telefonica, a huge telecommunications company that’s based in Spain, is good friends with Yahoo! This Telefonica-Yahoo relationship goes back a couple of years when Telefonica made Yahoo oneSearch the main search service on 15 other mobile portals. This was a giant leap forward when it comes to people affected and money at stake.
Scott Ellison, IDC’s Vice President of Mobile and Wireless, explained in a statement, “The expansion of Yahoo!’s mobile search partnership with Telefonica into Spain continues to demonstrate Yahoo!’s ability to provide highly personalized and localized mobile search experiences and further establishes its position as a leading mobile customer experience provider. Building a significant European market presence is essential toward executing a successful mobile strategy.”
To keep Yahoo! out of court, it would be important for the company to strengthen its relationship with Telefonica. CEO at Telefonica expressed a major interested with getting money from Google. “Search engines use our network, without paying anything for it,” he said.