The market for apps is growing each month and if a company wants to get its name out there, they should develop some apps of its own. This is what YAHOO! is going to do since partnering with Appolicious.
Appolicious, founded last year, lets users review and rate apps for Android devices, the iPhone and iPad. It offers a list of recommended apps along with personalized recommendations.
During the formal announcement it was revealed that, “Links to Appolicious’ original articles about the latest apps will be featured in relevant content on Yahoo!’s media properties. Users who click on an Appolicious link will be directed to a co-branded site . . . . In addition, Yahoo! users will be able to automatically join the Appolicious site using their Yahoo! ID and password.”
Alan Warms, founder and CEO of Appolicious, slightly hinted that people would benefit people because, “by linking to our content throughout Yahoo!’s media sites, we will be able to bring a best-in-class experience to consumers and advertisers.”