When you picture a computer geek, your mind automatically assumes its a guy, right? Probably living in his mother’s basement? But a new report from comScore actually shows that women are the reigning geeks in one field online. Social networking.
75.8% of all women visited a social networking site in May compared to only 69.7% of men. Of course, perhaps the fact that women are also known to have better memories than men could account for this survey discrepancy. This survey showed that women also spend more time on social networking sites than men, 5.5 hours per month versus 3.9 hours.
Getting a better understanding of gender differences in terms of Web usage is vital to any company looking to succeed online. And as online usage continues to become more and more globally mainstream, figuring out exactly how to target your market segment is going to become more and more important.