Real-time search engine OneRiot announced a new “real-time ad network,” RiotWise, today that the company says it’s designed to help “developers monetize their applications.
“2009 witnessed an explosion of apps and services catering to users of the realtime web,” says Tobias Peggs, GM of OneRiot. “RiotWise is the way to monetize those apps in 2010. Our ads make sense to buyers, make sense to users, and transparently deliver revenue to developers across the realtime web ecosystem.”
According to OneRiot, RiotWise has proved to be “extremely effective” at monetizing mobile apps, desktop clients, social search engines, and other applications in the realtime web space in a now completed pilot phase. “RiotWise ads are contextually relevant in realtime, resulting in high Click Through Rates (CTR),” the company says. “Advertisers include a range of publishers such as entertainment sites, sports networks, and news organizations. Dynamically created ads link to quality content from these publishers that is highly related to a users’ realtime search term or a global trending topic.”
According to OneRiot, the ads are performing at three to four times the industry standard CTR for ads in real-time web apps and delivering significant revenue to developers.