I can’t imagine myself ever using “ZMOT” in a meeting. But, Google is trying to coin it.
It’s an attempt to brand the period of time when the online customer decides to make the purchase. The Zero Moment of Truth (ZMOT). This is an evolution of Proctor & Gamble’s term, the “First Moment of Truth” (FMOT), the determining point whether the customer was sold on the product or not. And honestly, I don’t quite understand how ZMOT differs from this original terminology.
You can judge for yourself. Check out this video and see if you’re convinced that ZMOT is an idea bigger than a temporary marketing buzzword.