The average age of a newspaper reader is 55. And for the last decade, news organizations have been trying to figure out how to salvage these enormous revenue streams that news media used to bring in.
And every concept has fallen flat. But, News Corp. has a new idea. App-based news products.
Now, listen to the whole idea before you reject it, which you will. The originality behind News Corp’s idea is that their app-based news products would be completely independent publications. They would not simply be aggregates of their other media holdings. These apps would release completely original content. Original stories. Original videos.
And they think people will pay a subscription fee for this.
Here’s the problem. They won’t. Because it’s so easy to duplicate news stories. An hour later, their original content won’t be.