Video unions everywhere are getting nervous. Because indie-band Wilco is the latest organization to crowdsource their latest video project. Utilizing fan video to create a video stage backdrop for their live tour performances.
Crowdsourcing is an incredibly powerful, all too often, underutilized tool. It gets your fans involved. And it saves you time and money on creating your own materials.
For those who wonder why fans would spend time on projects like this, consider the ultimate in crowdsourcing projects, Wikipedia. We have an internal desire to be a part of something. We desire it more than money. Brands are finally starting to take advantage of this win-win situation. Bands are too, apparently.