Being first matters- particularly in showing up in a consumer’s Google search.
According to a recent article by Search Engine Watch, when a consumer gets organic search results (that is results that do not have the highlight behind them)- 53% go to the top result. The 2nd result gets only 15 percent, the 3rd results gets only 9 percent, the 4th gets 6 percent, ending in only 4 percent to for the fifth result. When someone Googles your business name or industry- are you on the top? Or even on the first page?
Being first in search results is something we at Windy City Strategies help businesses do every day.
To read more, and find a link to the study, click here:
http://searchenginewatch.com/article/2215868/53-of-Organic-Search-Clicks-Go-to-First-Link-Study