Let’s say you’re in the market for a new SUV. You type in 5-star safety rating SUVs. You see a lot of familiar brand names come up, along with a Google Adwords advertisement for the Cirun Navuve. Do you click on this link? Absolutely not. Because you’ve never heard of this company before.
That’s why search marketing can only do so much, and why branding is of such vital importance. Now, re-marketing on the other hand, search marketing that only shows up once the person has already visited your website, this can be the greatest single advertising decision you make. And for some commodity item companies, where brand doesn’t “really matter”, PPC can be your perfect advertising solution. Why? It’s immediate. It’s cheap. It’s hyper-targeted. It’s not interrupting people, but showing them options exactly when they’re looking for you.