Search Engine Optimization (SEO) continues to be a leading internet marketing strategy. At every point in time, online businesses must look at how they can rank better in search results, as this is a primary conversion tool.

A critical trick in ensuring better ranking is the use of inbound links. Inbound links are simply links from a website posted on another. So when your website is referenced and linked by another website, it is an inbound link. The more of these links you have, the better you rank. Such links signal bots that you have valuable and relevant content on your website. However, the quality of inbound links matters more than the quantity.

How can you identify a quality inbound link? If your content is linked with an anchor text describing its importance, it holds more credibility than an ordinary link. If your content is linked to an authoritative website (being a website with popularity and the public trust), people take you more seriously. For example, if the chamber of commerce or a popular news magazine references you, viewers associate their credibility with yours. It is even better if these inbound links come from various websites.

How Quality Inbound Links improve Marketing Prospects

  • Traffic Generation

Without inbound links, the chances of your website ranking well on search results are very low. If quality websites link to yours, it is a referral of sorts, and by this alone, more people get to visit your website. The people who see these referrals are most likely part of your target audience, and this has a direct effect on your conversion rates. Also, because the number of quality inbound links you have increases your ranking, you automatically get more clicks to your website.

  • Brand Awareness

As earlier mentioned, quality inbound links from authoritative websites come off as an approval of your brand. If you are featured in, say, the New York Times, people get an impression that you are legit and credible. Every time that you get a quality mention by another brand, you are opened up to a new set of people that may visit your website and, by doing so, become prospective customers.

  • Optimized and Resourceful Content

The more inbound links your website receives, the more the algorithm perceives your content as credible and relevant. This creates a cycle where your Search Engine Results Page ranking keeps increasing. To build upon this, you will need to continue creating informational and helpful content for your website visitors. This way, both prospective clients and returning customers know your website as a valuable directory and a key player in your niche, thereby increasing your organic traction and, even further, your ranking on search results.

Building an effective SEO strategy requires quality inbound links, and there is no hack around this except creating valuable and high-quality content on your website. It is time-consuming and strenuous, but it is very rewarding for marketing.

Does your SEO strategy need improvement? Do you need a marketing plan that works? Get in touch with us today at Windy City Strategies; we have the expertise to position your business strategy to succeed.