As far as digital marketing, content creation, and publishing go on the internet today, the concepts of PPC and SEO are staples. However, it has always been a debate deciding which is best for marketing purposes.
These two marketing tools work with keywords, but their performance and utilization are based on different metrics and goals. At Windycity Strategies, we do not believe one method is better than the other. Instead, we believe understanding clients’ and deciding a solution based on that are the best ways to go about things.
Running SEO and PPC campaigns can yield effective results depending on your goals. But before embarking on them, it’s pertinent to have a firm grasp of how they work.
PPC and SEO: What are they?
PPC stands for Pay-Per-Click, which means you have to pay for every click you get on your ad. PPC ads are available across multiple platforms like Facebook, Instagram, Twitter, Yahoo, Bing, Google, and Pinterest. Basically, PPC campaigns are paid promotional ads for targeted and specific audiences to give your business more exposure to those audiences.
On the other hand, SEO means Search Engine Optimization, and it is a more natural method of marketing. With SEO, you simply need to optimize your website, landing page and social media page to rank highly in search results. Optimization mostly involves optimizing the written content, using keywords and ensuring your brand is locally recognized.
Which is Best for My Business?
As mentioned earlier, PPC and SEO are two different things that can work together to deliver great results. If you just embarked on your business journey, pit recommendation is to use the two tactics to maximize results and exposure to potential new customers. This is because SEO takes time and patience for your website to rank at the top of search results, but for PPC, within a few weeks, you’ll begin to see dramatic results.
Quite often, the biggest confusion between PPC and SEO lies in people’s inability to recognize that one is paid while the other one is organic. SEO gives a sense of ownership because it is more long-term, while PPC is like paying rent that needs to be renewed from time to time once it expires. This does not mean we think SEO is a better option; we’re only pointing out their most basic advantages.
So, which is better?
As we said before, numerous factors go into this decision, such as your type of business, current visibility situation, business model, the type of conversion you’re looking for (a lead or a sale) and where you need the conversion.
It’s okay to be unsure. That’s why we’re are at Windy City Strategies. If you need help with deciding which between PPC or SEO you should use for your business, put a call through to us today, and our team of marketing experts will help you out.