You’ve spent the last few years gaining search engine expertise. Figuring out how to best optimize your site. And now mobile comes along, and changes everything. And you’re not sure what to do.
Well, there’s some reality to that. Google mobile search and traditional Google search are two different entities. The main difference? Localization. Here’s the assumption. If you’re Google searching via mobile, you’re probably looking for something nearby.
So, how do you do your keyword research keeping “local” in mind? Well now, the Google Keyword Tool has been updated for mobile search. So you can do mobile-specific keyword research?
But then the question becomes, which do you optimize your site for?