The hype behind QR codes is still way bigger than the actual success stories. Yet, we see in other countries, like Japan, where they work tremendously well. So, what has to happen here before QR codes really take off?
When you currently see a QR code, odds are you shouldn’t be. It’s simply being used for the hype, rather than turning a print piece interactive by coding to a YouTube video or something like that. While on the other hand, there are a very slight few amazing examples of companies using QR codes in an exceptionally clever way.
The problem is that until QR codes go mainstream, these amazing uses are probably only being seen by a very small proportion of the company’s user market. In short, what has to happen is that smart phones need to come with QR code apps already installed, and people need to be able to know how to intuitively use them.