A lot of businesses talk about utilizing FourSquare. Simply to be an innovation pioneer. Worried about staying ahead of the next big thing. But, the Washington Redskins are actually using FourSquare’s GPS check-in capabilities to enhance their customer experience.
The Redskins have recently launched a location-based campaign to try and encourage fans to check-in to FedEx Field, where the Redskins play, as well as several Redskins bars in the D.C. area. Successful check-ins are rewarded with an exclusive digital Washington Redskins badge as well as tips from the team. But, there is also a grand prize, which includes a tailgate party, loge tickets and pre-game field passes to a Redskins game.
We’ll keep you up-to-speed on the results of the campaign, as well as how other brands and businesses are using FourSquare and other GPS check-in services to enhance their customer experience.