To improve your Google AdWords management account we need to analyze conversion statistics, determine your rate on investment or ROI, and improve your campaign performance by analyzing this data.
Once you have activated conversion tracking and implemented the code on whatever page you would like to track, two new columns will appear on your campaign management screen. The two columns are cost per conversion and conversion rate. These two columns will give you a quick rundown, but nothing like the report center will get you.
The conversion rate will let you know the percentage of clicks that become conversions in your Google AdWords marketing account, while the cost per conversion lets you know how much it cost to get a conversion. Again this data only gives you an overview of how your account is doing. The next blog will discuss how to utilize the report center to get specific and detailed information on your conversion tracking.

Windy City Strategies account managers have been in the Internet marketing industry for over 10 years and will improve your Google AdWords management with our industry leading Internet marketing consulting, search engine optimization and pay per click management.