Pay-per-click advertising is a recent phenomenon that many business owners are not familiar with nor do they understand what potential this can have to increase their online presence and bring more traffic to their Web site. Even those familiar sometimes struggle knowing the difference between pay-per-click ad campaigns and organic search engine optimization.
Pay-per-click (PPC) search engines offer a marketing option called “pay-per-click to users. PPC advertising is the placement of a small ad on the search results page for a specific keyword in return for a specified payment when a visitor actually clicks on the ad. Advertisers don’t pay anything to appear on the results page, they only pay the amount they agreed on (or bid on) when someone actually clicks on their ad and is taken to the landing page of the Web site. The “pay-per-click” term means exactly what it says; the advertisers pays each time a visitor clicks on the ad.