The Bing-Yahoo alliance continues to grow, with a 3% month-over-month increase. This while Google, the overwhelming search market leader, lost 1% month-over-month. These have really become the only 2 players (if we consider Bing and Yahoo to be a single player, which we should), with the next 64 search engines making up the remaining 6% of U.S. searches combined.
Secondly, it looks like longer search queries are becoming more and popular, with 5-8 word queries increasing by 3% month-over-month. In the past, users had to simplify their queries to find the information they need. As search engines become more and more sophisticated though, we can be as specific as we want and still find an answer.
It’s an exciting time – and getting better.