Just a week after setting a new tweets per second record during the Lakers victory over the Celtics in the NBA Championship, Twitter has broken their record yet again.
During Japan’s 3-1 World Cup victory over Denmark, tweets came in at 3,283 per second – four times greater than Twitter’s typical average of 750 tweets per second.
In fact, the onslaught of tweets after each and every goal during the World Cup was just one of the reasons Twitter users were seeing the infamous “fail whale” error a lot more often than usual this past week. But, this World Cup success has proven that Twitter is growingly strongly, even at the international level. Of course, social media growth and social media revenue don’t always go hand in hand. Figuring out a way to monetize this popularity will be Twitter’s next challenge.