Have you seen ads in your Twitter timeline yet? A small group of advertisers have launched “Promoted Tweets” to their followers. This is the next step in Twitter’s evolution of trying to make money on an extremely popular service while not angering their incredibly happy fan base.
Twitter has already utilized “Trending Topics” to promote advertiser’s wares. But now, if you are following selected companies, you may see specific tweets from them sitting at the top of your timeline.
This is pretty clever. Because these promoted tweets are only getting shown to people who are willingly following the company in question. And if they don’t want to see online ads, they can stop following the company…..oops. That might happen, right?
Unless these “promoted tweets” aren’t creepy hard sells, but exclusive offers to their loyal fans – then, this could be a complete win-win all the way around. Is that too much to hope for?