Twitter has been talking about releasing their Twitter Reputation Scores. A score that signifies how responsive their followers are to their content – signifying the quality of the content itself.
And this idea has captured the attention of Internet advertisers everywhere. Because if this information went public, advertisers could start focusing their efforts solely on highly-reputable users. Offer them special offers for re-tweeting certain messages. In fact, soon, the reality is that tweets could become currency.
Let’s say you have 4,000 Twitter followers and a really high Twitter Reputation Score. Imagine Hilton offering you a free night at their hotel if you provide 3 tweets about the experience. This could become a reality.
But, here’s the ironic question. Would those tweets lower your reputation score? Because those tweets are unlikely to be relevant/interesting to your followers.