Website user engagement is a crucial factor in determining your site’s performance and rating. Every website competes with rival companies to enhance its levels of interaction. Even if you receive a large quantity of traffic, it won’t mean much unless you can engage visitors and persuade them to do the needed action.
The initial stage in the conversion process is to engage users. Before you can persuade your audience to buy or subscribe, you must first engage them. Furthermore, having people exit your website in a few seconds will negatively influence your bounce rate. So, if website user engagement is so vital, how can it be increased?
Reduce Page Load Time
You’ve undoubtedly had your own experience with slow-loading sites. You come across a website that seems intriguing, click on the link and then wait for it to load. You probably leave the website since it is infuriating to wait for ages. According to research done by a marketing agency, pages that load one second slower might see a 56% rise in their bounce rate. This is bad news for website user engagement.
Perform a page speed test to determine if your site loads in less than two seconds. If not, make efforts to enhance page load speed by deleting unneeded components. For example, photos may be entertaining but try to keep the number of images each post to a minimum so that the page load time is reduced.
Take Advantage Of Different Content Types
Don’t allow your website’s content to go stale. You’re passing up possibilities to increase engagement and revenue if you limit your eCommerce content to textual material and product photographs. It has been established that using various sorts of material such as infographics, videos, charts, and even GIFs increase website engagement and traffic.
You may, for example, post a product review video on your website, upload it to YouTube, and share it on social media. With a single piece of content, you may get organic traffic, YouTube traffic, and social media traffic. Add photographs and even videos to your product pages to offer customers a 360-degree view of your product and the various ways to utilize it.
Content Upgrades
Content updates are an excellent approach to attract potential clients who aren’t quite ready to pay. You can grab their email address and promote to them until they are prepared to buy.
Discounts are a standard eCommerce content upgrade, but there are many alternatives. You might, for example, offer a free buyers guide to your most recent items, an exciting eBook, a video of an exclusive interview with an industry expert, or even an interactive quiz.
The goal is to offer something valuable to your potential consumers – something for which they are happy to give you their email addresses.
Clear, Compelling Call To Actions
The calls-to-action you include in your content should reflect the ambience of your audience and make it crystal clear what action you want readers to take.
For example, putting a “Buy Product” button to a blog article may appear too forceful, but a “Learn More” CTA may be more suitable.
Similarly, you may include buttons like “See Reviews” or “Add to Cart” on your product pages, as they are pretty helpful and inform consumers precisely what they can or should do next.
Email Newsletters
Whether you’re reaching out to potential leads or long-term consumers, email is a powerful tool for staying in contact. That is why, regardless of where prospects and customers are in the sales process, lifecycle email marketing should be a component of your marketing plan.
Create a plan for emailing at each point of the sales cycle, from introduction through post-purchase follow-up. Send at regular intervals, but not too often. And, regardless of the purpose of the email, it must be followed by the next critical step in improving interaction.
Contact Windy City Strategies today, for all your Internet marketing and web design and development needs.