Tim Burton, creator of such visionary films such as The Nightmare Before Christmas and the recent re-make of Alice in Wonderland, has used Twitter to groupsource his latest creative work.
Cadavre Exquis, which means “Exquisite Corpse”, is Tim Burton’s collective storytelling creation. Each contributor adds to the story in sequence, building on the last line.
Burton wrote the first line of, “Stainboy, using his obvious expertise, was called in to investigate mysterious glowing goo on the gallery floor.” Then, hopeful contributors submitted their proposed next line via Twitter, staying under the 140-character limit, and using the hashtag #BurtonStory to signal Burton of their submission.
Burton then reviews all submissions and selects one of them to add to the collective story. This is not only a really cool idea, but a pioneering prelude to the power of groupsourcing in general. People like to contribute. To be a part of something. And if your business has fans, there are probably a lot of potential win-win scenarios where you can benefit from their creative talents.