The Yahoo-Bing search transition has been progressing for a while now. And at Windy City Strategies, we’ve been keeping you up to speed every step of the way. But the companies have now announced that the transition of organic search results in the U.S. and Canada from Bing to Yahoo is finished.
Web searches. Image searches. Video searches. For desktop and mobile experiences. The Yahoo-Bing search relationship is now a completely shared one. However, the companies are still working on the migration of Yahoo! Search ad results to Microsoft adCenter so search advertisers can utilize a single service to manage both their Yahoo and Bing campaigns. The companies are sticking to their original goal of having this transition complete before the busy holiday season.