It’s no big secret or major news that marketing tactics are changing and will continue to do so. Experts are now discussing the changes of search marketing.
Brad Hill, director of Weblogs, Inc., states that SEO is about communities and personal networks as people from direct connections that have sources important to them. This doesn’t necessarily mean that Google is unimportant, but the company’s searching to implement real-time search options can be a sign of something.
Erika Brown, executive vice president of corporate strategy at Frost & Sullivan, argues that SEP should now stand for “search everything optimization.” She states that companies need to optimize everything from pictures to videos to “intertwine” their search engine & PR efforts.