Social media is what makes the marketing world go round these days. For this reason, it is important for businesses, especially small ones, to take part in all the rage. With all the choices, it seems that Facebook is one the most influential social media sites. Here are some reasons why your business should be on Facebook!
Build Relationships- Not only do businesses that use Facebook have a good way to connect with their customers, but it an effective method to spread the most important word-of-mouth referrals. By building these relationships, businesses can personalize their marketing efforts based on their audience, allowing you to build offers and promotions based on their demands.
Free Awareness- In addition to building relationships and spreading your name, your business will be generating awareness amongst others which is all free of charge, of course! With every “like” or “share” of your business’ page or post, the greater your exposure is and the chance your page will be seen by hundreds of people, possibly generating a “buzz” for your business.
Increase Your Traffic- There are a couple of ways you can drive traffic to your business’ Facebook page. One of the most effective ways is an application called Foursquare, which allows users to “check-in” to your place of business, letting their Facebook friends know that they are at your location. An additional way is by sharing any of the products or services they may have purchased from your business.
Free Analytics- Facebook includes this useful tool called Facebook Insights to help businesses learn the trends of their customers and how they interact with your page. It also gives you additional information on who your Facebook fans are are what they are interested in.
Additional Input- There is nothing more important to a business that input from their customers. By having a Facebook page, your business can reach out to their audience to generate suggestions for future products or services, solicit feedback, or most importantly, show your customers how much you value them.
For help generating your Facebook page or suggestions on how to increase your business’ marketing profitability, contact Windy City Strategies, Chicagoland’s leader in Internet marketing.