People are increasingly relying on mobile phones to make better decisions. In fact, according to a recent study by Google, 74% of smartphone shoppers make a purchase as a result of using their smartphone for shopping assistance.
The most interesting metric I saw was that 93% of smartphone owners use their smartphone to browse, even while at home. Now that mobile has gotten increasingly easier to use, businesses need to start thinking about the advertising possibilities of mobile.
Imagine someone in a store, considering a purchase of a pair of jeans. They check their phone to price compare, and see via Google ad, that you can sell the same pair of jeans for 20% less, plus, they can 1-click to order. This isn’t just theoretically possible. This is a reality for those who make sure they will be found via mobile.