Paid search advertising is now bigger than radio advertising. It’s bigger than billboards and movie advertisements combined. It’s almost as big as television advertising, and its numbers are growing way faster.
In fact, by 2016, paid search advertising is projected to be a $60 billion industry.
Currently, Google owns 80% of the search market share, but Microsoft Bing is up to 20% and climbing. Plus, with Bing advertisers experiencing a 12% ROI increase year-over-year compared to Google’s -10%, who knows what the PPC advertising industry is going to look like 5 years from now?
All we know is that it’s going to be huge. So, make sure you’re working with a PPC expert and taking advantage of it.