An effective pay per click, or PPC, advertising campaign can be beneficial to your business. When it comes to deciding what platform to use, for example Google AdWords, Yahoo search marketing, or Microsoft adCenter, it all depends on a matter of preference. However, Google AdWords is the most commonly used campaign and works for any type of business. Here are a few other reasons why you should consider using Google AdWords for your pay per click advertising campaign.
Fast Results- Since search engine optimization campaigns take time to produce results, while PPC campaigns will provide those highly anticipated results almost immediately, or at least as soon as your ads have been completed and go live.
Google Analytics- By using these analytics tools, you are able to measure your results and decide if your ads are working or not. Additionally, these tools can help you to determine how you can improve your ad to produce the ideal results.
Provides more conversions- Since Google is so popular, they are constantly updating the features like product listing ads and in-video ads for AdWords in order to improve their highly popular PPC campaign, which in turn can produce lots of conversions.
AdWords is customizable- By specifying keyword match types, using ad extensions, and targeting your audience, you are able to customize your campaign, all depending on your business’ needs.
Keep ahead of your competition- When it comes to search engine marketing, it is important to stay competitive. By using a highly effective PPC advertising campaign like AdWords, you are not only staying competitive, but also increasing your chances of being found.
Pay per click campaigns are gaining in popularity amongst small businesses due to the affordability and the ability to set a monthly budget on your clicks. To see if a pay per click advertising campaign can work for you and your business, consult with our professionals at Windy City Strategies. We will work with you to build a comprehensive PPC campaign for your specific goals and on your budget.
By Stephanie Brown