SEO stands for ‘search engine optimization,’ and it is the practice of making your web pages optimized for increased website traffic. It is one of the robust marketing strategies known to bring result, especially in targeted traffic. The quest is organic traffic, and it is something that online business owners should never neglect.
Which Search Results Are Organic?
Traffic from search engines like Google, Bing, Ask, and Yahoo is regarded as organic traffic. That is because these results are earned from effective SEO, not paid advertising. On Google Search result, paid products are labeled as such, while the remaining blues links are the organic result.
Search engine result page often called SERPs, and it’s jam-packed with both advertising and more dynamic organic result referred to as SERP features. Some of these features include the featured snippet; people ask boxes, image carousels, and lots more.
You need to understand that search engine makes money from advertising, and their goal is to solve the searcher’s queries. Some of the results of the first page of Google SERP are either a result of SEO influence.
Does Your Business Need SEO?
Many mediums will get you lots of traffic, and most of them are paid channels. However, organic traffic is free and will turn your business around if you’re on top of your SEO game. On average, SEO has 20X more traffic opportunities compared to PPC marketing.
If you create an impressive piece of content that deserves to rank for the right keyword, you might find your article ranking higher in no time. However, PPC marketing, on the other hand, requires steady funding if you’re to continue seeing a consistent result.
Another incredible side of SEO is the targeted traffic. Many consider the grail of online marketing; with targeted traffic comes more sales and engagement, which will turn your business around.
Should You Hire An SEO Professional Or An Agency?
Your decision is solely dependent on your resources, how complex your website is, and the amount of time you’re willing to dedicate. With a basic knowledge of how SEO work, you might optimize your pages to perform better on SERP.
If you’re going to hire an agency, you have to be careful since qualities vary depending on the SEO Company. When you work with the right agency, it will save you a lot of time, effort, and money. But when you end up working with the wrong company, they might end up harming your website through their black hat SEO techniques.
Know Your Website’s Goal
Before you start hunting for organic traffic, what do you intend to do with the traffic? Perhaps your goal is to get your website visitors to read an article, subscribe, or maybe order a product. With a clear and defined plan, you wouldn’t have issues converting your website visitors to paying customers.
Whatever you do, there is a need to exercise patient since SEO takes time to kick in. it could take weeks, a few months, or even a year in most cases.
Contact Windy City Strategies today, for all your Internet marketing and web design and development needs.