Internet Marketing is when companies use the Internet to market their company and products. It’s a newer form of marketing since the Internet is becoming even more popular. Company’s can get a bigger audience this way since it doesn’t just refer to the Internet, e-mail or wireless e-mail, it also includes digital consumer data management and electronic customer relationship management (ECRM) systems.
In the marketing industry, Internet marketing, also referred to as online marketing, search engine marketing or e-Marketing, is a way to bring together creative and technical aspects of the Internet. This includes: design, development, advertising and sales.
Internet marketing can mean many things, such as, the placement of media and different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific Web sites, e-mail marketing and Web 2.0 strategies.