The mass retailer, Target, has introduced “MyTargetWeekly“, a new weekly online ad center that offers users customized deals on their purchases.
The concept is quite interesting. A user can create customized deal alerts so they can automatically see which of their commonly purchased items or on sale that week. Rather than leafing through catalog coupon books trying to find individual items you might be interested in – they find you. And the custom shopping engine gets smarter as you “like” new products.
Users can also view all weekly coupons, including the Top 10 Deals of the Week, and create a customized mobile shopping list to organize your shopping either in-store or online. While useful, this new system might fall into the good, not great, category that helps improve the Target customer user experience without creating new customers.