Smartphones are Purchasing Tools

I’ll admit to being originally skeptical of the smartphone as a purchasing device. But, as a person of reason, the data has swayed me. Google has released a smartphone usage study showing that 53% of smartphone searches result in a purchase. And 20% of those...

Is Augmented Reality Just 3D Gaming?

After hearing non-stop about QR codes for the past year, get used to the buzzword that is “augmented reality.” This technology lets you use your smartphone to virtually interact with reality. We’ve talked about it in January with eBay’s Fashion...

Google eBookstore: World's Largest Bookstore Now Live

Google claims to have changed the game again. This time for the book industry. Google eBookstore has launched, and at launch time, with over three million titles on tap, is the world’s largest ebooks collection. So, besides that, why you should start buying your...