by zolton | Aug 11, 2011 | Google, Google AdWords, Pay Per Click Management, search engine optimization
You have probably heard this in your business meetings. An excuse why not to utilize PPC campaigns. “Well, people will click on our ads instead of our organic listings, and we’ll pay for traffic we could have gotten for free.” This is probably true....
by zolton | Apr 26, 2011 | Google, Google AdWords, Pay Per Click Management, search engine optimization
It’s in Google’s best interest to make your PPC campaigns a success. And that’s why they’ve recently released their Ad Innovations site and this series of Adwords tips. Here are a couple of quick highlights that we found the most interesting...
by zolton | Jan 14, 2010 | Uncategorized
Those guilty of Google pay-per-click fraud are getting sneakier by the day. Ben Edelman, a Harvard Business School professor, has discovered one of the more “diabolical” click fraud schemes out there.He summarized it by saying:Here, spyware on a user’s PC...
by zolton | Sep 21, 2009 | Uncategorized
Inside AdWords: Bid like a pro with the bid simulator This recently launched tool from Google is a feature of the new AdWords interface and will show you the potential impact of your bid. No, this amazing tool does not predict the future, however it does allow you to...
by zolton | Aug 4, 2009 | Uncategorized
Your report center in your Google AdWords management account will be your best friend when you have to make critical decisions. Continuing on with our last blog, which talked about the basics of what you get when you activate Google AdWords conversion tracking, we...
