by zolton | Oct 16, 2015 | Google, Google AdWords, Internet Marketing, Pay Per Click Management, search engine optimization, Website Design
What Is Pay Per Click? Pay per click (PPC) marketing has rapidly become one of the most popular forms of online marketing. What is pay per click, you might ask? Pay per click ad campaigns are paid keyword search campaigns in which users can click on your business’ ad,...
by zolton | Aug 18, 2014 | Google AdWords, Internet Marketing, Pay Per Click Management
PPC helps physicians attract potential patients to their site, as long as the campaign is managed properly. In order to manage a PPC campaign successfully, it must be closely monitored to ensure proper bidding for keywords and ad copy. Understanding when something...
by zolton | May 15, 2014 | Google, Google Analytics
A new exciting feature that Google has recently released is the behavior flow tool which allows advertisers to see how customers are coming to their website and how they are moving through their website. Google has recently enhanced these results by adding the...
by zolton | Mar 24, 2014 | Google AdWords, Internet Marketing, Pay Per Click Management
Pay per click marketing (PPC) has become one of the most popular forms of online marketing over the past year. With these paid keyword search campaigns, when a user clicks on your business’ ad and is directed to the business’ website, the advertiser will pay a fee...
by zolton | Feb 10, 2014 | Google, search engine optimization, Uncategorized
Often times when we think of Internet marketing solutions, things like SEO and PPC come to mind. While these services are essential to an effective Internet marketing campaign, it is important to not forget about the additional services Windy City Strategies can...
