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Teens, Transmedia and the VMAs

by zolton | Sep 2, 2011 | Facebook, Mobile Marketing, Social Media, Twitter

Teenagers no longer watch TV. They interact with it. That’s the biggest transmedia lesson we can take from this year’s Video Music Awards hosted by MTV. 5 1/2 million tweets. 66,000 Facebook posts. 80% of them positive. 65% of them posted by girls. 50% of...
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