by zolton | Oct 11, 2011 | Internet Marketing
As of today, e-mail is still the top converting channel for daily deals providers. And that surprises some people. But, don’t confuse e-mail with blanket spam. These daily deal e-mails are often highly targeted – segmented by location and specified...
by zolton | Oct 4, 2011 | Social Media
Finally. Groupon has introduced a real incentive to social sharing – perhaps even more than LivingSocial’s “Refer 3, Get Yours Free”, which is what has made me prefer LivingSocial in the past as my favorite daily deals player. Groupon Rewards...
by zolton | Sep 21, 2011 | Facebook, Google, Local Advertising, Mobile Marketing
We recently talked about why we prefer Living Social’s social incentives over Groupon’s, the slowly fading market leader. But is it even possible to predict what this daily deals market landscape will look like a year from now? While Groupon was the real...
by zolton | Sep 19, 2011 | Local Advertising
Living Social has done it again. Made Groupon look beatable. Similarly to when Living Social offered a $20 for $10 Amazon.com deal earlier this year, they had their next daily deals mass success with last week’s Whole Foods coupon. This $20 for $10 deal sold...
by zolton | Aug 4, 2011 | Local Advertising, Social Media
When LivingSocial came out with their $20 Amazon.com gift certificate for $10 a while back, it officially jumped in as a player within the daily deals game. Especially with the built-in incentive to share deals socially. If 3 of your friends buy the deal, yours is...