Hulu Ad Swap Aims at Increasing Interruption Engagement

You have to give them credit for trying. Hulu is trying to their hardest at successfully monetizing interruptions. So now, if you don’t like the ad you’re seeing while watching Hulu, you can use Hulu Ad Swap to switch the ad. You won’t see that...

Hulu Incorporates Social Commentary Integration

Last month, we talked about how Facebook Movie Rentals had begun testing social integration, allowing users to add captions and comments to movie timelines for their friends to view when they watched the same show or movie. Now, this Facebook integration has grown to...

What Would a Hulu Acquisition Look Like for Streaming TV?

Far and away, Hulu and Netflix are the most interesting players in streaming television right now. So, rumors of a possible Hulu acquisition have some TV enthusiasts a little nervous. What will that look like? Business as usual, or a potentially massive decrease in...

Is Google TV Ready for Prime Time?

Google TV was the media’s darling last year in terms of the future of interactive television. The problem was that Google couldn’t make a deal with the networks, and they couldn’t get access to any major bulk of content. So, Roku and Hulu started...

Hulu Winning Streaming Video Monetization Race

“How can we make money streaming our content outside of a cable setting?” That has been the universal question the entertainment world has been asking for years now. And it looks like Hulu might have the most convincing answer to date. With 86% of the U.S....