by zolton | Jun 15, 2011 | Google, Google AdWords, Pay Per Click Management
A 0.05% click-through rate. Wow. That just sounds awful, doesn’t it? But, what if you knew that your Google Display Ad was actually getting 3x the clicks as the other ads on that page? Well, that would completely change how you judged the campaign,...
by zolton | May 9, 2011 | Google, Google AdWords
Are you using remarketing to target your customers? One year ago, Google released the ad offering. Here was the idea. What if you could pitch your ads across the Google Display Network, only to those customers who have already visited your website? In short, what if...
by zolton | Apr 6, 2011 | Google, Google AdWords
Hyper-targeting. It’s been one of my favorite words the last few years as I continue to explore the depths of online marketing. Like never before, providers like Google AdWords allow you to target your audience to the smallest level of detail. So, why is Google...
