by zolton | Sep 18, 2017 | Advertising, Bing, Blog, Branding, Content Marketing, Google, Google AdWords, Google Analytics, Google Plus, Internet Marketing, Pay Per Click, Pay Per Click Management
Search Engine Marketing is one of the things we do best here at Windy City Strategies. But sometimes, people don’t exactly know what that is. So this blog post is to help explain it to our clients who may not know for sure. A search engine is something going...
by zolton | Mar 24, 2016 | Google, Google AdWords, Internet Marketing, Local Advertising, marketing, search engine optimization, Website Design
Google AdWords are defined as an effective advertising service provided by Google for businesses that wish to display their ads on Google. With an AdWords program, businesses to set a budget for advertising and only pay when people click on the their ads. Managing an...
by zolton | Aug 18, 2014 | Google AdWords, Internet Marketing, Pay Per Click Management
PPC helps physicians attract potential patients to their site, as long as the campaign is managed properly. In order to manage a PPC campaign successfully, it must be closely monitored to ensure proper bidding for keywords and ad copy. Understanding when something...
by zolton | Mar 5, 2014 | Google, Google AdWords, Pay Per Click Management
Google announced a new feature that they added to their AdWords campaigns called flexible conversion counting. This new feature will allow for advertisers to count the conversions that really matter to their business. What Is Google AdWords? Adwords is an advertising...
by zolton | Feb 5, 2014 | Google AdWords, search engine optimization, Uncategorized
An effective pay per click, or PPC, advertising campaign can be beneficial to your business. When it comes to deciding what platform to use, for example Google AdWords, Yahoo search marketing, or Microsoft adCenter, it all depends on a matter of preference. However,...