by zolton | Aug 18, 2014 | Google AdWords, Internet Marketing, Pay Per Click Management
PPC helps physicians attract potential patients to their site, as long as the campaign is managed properly. In order to manage a PPC campaign successfully, it must be closely monitored to ensure proper bidding for keywords and ad copy. Understanding when something...
by zolton | Aug 18, 2014 | Google, Google AdWords, Pay Per Click Management
Since being first introduced in 2012, close variant keyword matching has been a success, and starting in September, all exact and phrase match keywords will be applied to the close variant keyword matching. Before, like all betas for Google, you could opt out. So...
by zolton | Jul 23, 2014 | Dentist, Internet Marketing, Local Advertising, Pay Per Click Management, search engine optimization, Website Design
Getting a Dental website design should be an easy process, but the problem is that most dentists do not have the time to sit down and learn about the web design and Internet marketing industry. When you finally have to get a design, it could be a daunting task, and...
by zolton | Jul 23, 2014 | Dentist, Google AdWords, Internet Marketing, Local Advertising, Pay Per Click Management
When setting up your AdWords or AdCenter account, setting up the location and language preference is one of the most important things to be done. Think about it, if you target the wrong area or don’t do it at all you risk showing your ad to people that are not...
by zolton | Jul 23, 2014 | Dentist, Google, Internet Marketing, Local Advertising, Pay Per Click Management, search engine optimization
It is probably not shocking to here that over 80% of all leads that are non-referral based begin with the major search engines along with their affiliates. Because of this, Dental Internet Marketing has shifted away from Yellow Pages to Google, Yahoo and Bing. Now...
