by zolton | Sep 21, 2011 | Facebook, Google, Local Advertising, Mobile Marketing
We recently talked about why we prefer Living Social’s social incentives over Groupon’s, the slowly fading market leader. But is it even possible to predict what this daily deals market landscape will look like a year from now? While Groupon was the real...
by zolton | Sep 19, 2011 | Local Advertising
Living Social has done it again. Made Groupon look beatable. Similarly to when Living Social offered a $20 for $10 Amazon.com deal earlier this year, they had their next daily deals mass success with last week’s Whole Foods coupon. This $20 for $10 deal sold...
by zolton | Aug 15, 2011 | Local Advertising
Oh boy, another daily deals site. (Yawn…) Ok, but here’s the thing. We’re at the very beginning of an industry here. We’re not looking for Groupon-killers. We’re looking for Groupon-helpers. New features or takes on the daily deals game....
by zolton | Aug 4, 2011 | Local Advertising, Social Media
When LivingSocial came out with their $20 Amazon.com gift certificate for $10 a while back, it officially jumped in as a player within the daily deals game. Especially with the built-in incentive to share deals socially. If 3 of your friends buy the deal, yours is...
by zolton | Jul 18, 2011 | Google, Mobile Marketing
Let the daily deals debate continue. Today’s question is – is Groupon an industry or a small part of something much bigger? With Google Shopper 2.0, it looks like they’re designing for the latter. This incorporation of daily deals within the Android...
