by zolton | Oct 20, 2010 | Facebook, Google, Social Media, Twitter
People have their favorite social networks. And businesses have their favorites too, but often favor blogs or e-mail marketing. The question is, what really works? According to a new report by marketing firm, SocialTwist, while social networking accounts for 24% of...
by zolton | Nov 13, 2009 | Uncategorized
Today, I want to talk about click through rate (CTR) and how this affects your pay per click campaign management at Google. Click through rate (CTR) is the number of times your ad was clicked on divided by the number of times the ad was shown (impression). Your ads...
by zolton | Mar 5, 2009 | Uncategorized
One critical part in your pay per click management campaign that we see most people not doing right is A/B testing of ads. A/B testing, or split testing is when you have baseline data, and then you do one change at a time to improve conversion rates. You only do one...
by zolton | Feb 28, 2009 | Uncategorized
Click through rate or CTR is a way of measuring how well your Google Adwords marketing campaign is doing. The formula to measure click through rate is the number of clicks your ad receives divided by the number of times your ad has been shown, which is called an...
