by zolton | Aug 18, 2014 | Google AdWords, Internet Marketing, Pay Per Click Management
PPC helps physicians attract potential patients to their site, as long as the campaign is managed properly. In order to manage a PPC campaign successfully, it must be closely monitored to ensure proper bidding for keywords and ad copy. Understanding when something...
by zolton | Aug 18, 2014 | Google, Google AdWords, Pay Per Click Management
Since being first introduced in 2012, close variant keyword matching has been a success, and starting in September, all exact and phrase match keywords will be applied to the close variant keyword matching. Before, like all betas for Google, you could opt out. So...
