by zolton | Jul 22, 2010 | Facebook, Social Media, Twitter
Just two days after Ben & Jerry gave up their e-mail marketing for Twitter, a new report from Econsultancy suggests that e-mail still beats social networks in terms of e-commerce success. Now it is important to keep in mind that this report is based on a survey of...
by zolton | Jul 20, 2010 | Facebook, Social Media, Twitter
Ben & Jerry’s have sent out their last mass e-mail. This past week, the famous ice cream company announced they were forgoing e-mail marketing to focus on social media efforts with their 1.3 million Facebook and Twitter fans. This is one of the first major...